With the 2023 World Cup final between India and Australia taking place in Ahmedabad today, couriers like Zepto, Blinkit and Instamart Sunday reported a spike in orders, even bigger than Diwali, for cricket viewing day staples such as snacks and drinks along with pujas and flowers. Hindi. Cricket team jerseys before the match starts at 2pm.
“This is the event of the decade in India, even bigger than Diwali…Zepto is the perfect platform for core cricket viewing products like drinks and snacks and that is why we are seeing a huge increase in volume today,” BQ Prime quoted Aadit Palicha, co-founder said. And CEO of Zepto.
Read also | India vs Australia Live Score Updates, World Cup Final: Australia 195/3-36, Travis Head puts Australia ahead in chaseSharing a graph of how the numbers went up compared to a normal Sunday, Balicha said on microblogging platform
They initially thought the spike in demand for flowers was due to Chhath Puja, but later noticed a spike since the start of the match, Balesha said.
“The religious side of India has started to take hold! Puja flower sales are at their highest today compared to a normal Sunday. We thought it was because of Chhath Puja, but there has been a huge spike since the match started,” Balesha said.
“Serious buzz at Zepto HQ right now – we handed out over 100,000 cans of Thums Up for free today and the game hasn’t even started!” Palicha tweeted to X.
Zepto has handed out more than 2 million free Thums Up drinks as part of the partnership with the brand, according to BQ Prime. “Partnering with Thump Up has been a huge success in driving traffic today,” Palesha added.
Meanwhile, Blinkit also recorded the highest chip sales ever on the express delivery platform.
Binder Dhindsa, co-founder and CEO of Blinkit, said the company is on track to achieve a new all-time high in chip sales.
“Chip orders always peak on days when India plays. Currently on track to set a new all-time high for chip sales on @letsblinkit today????,” Dhindsa posted on Twitter.
He also reported an interesting demand pattern. The demand rate fell sharply at the time of the first shot and ball, but rose once it was over and the ads were broadcast.
“Note the sharp drop in demand rate at the time of the toss and the first ball of the match. It will be interesting to see how this chart aligns with the opening of Hotstar,” he said.
Dhindsa also shared a graph comparing shirt sales on final day versus semi-final.
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